Episode 331: Is data the key to enhancing customer relationships?

This episode examines a recent article from Independent Banker magazine titled “Is data the key to enhancing bank customer relationships?” How successful are banks at personalization, outreach, and differentiation? Certain types of data such as conversation data from social media, websites, and marketing platforms may help to answer this question. What other forms of data could also play a significant role in shaping your bank’s marketing strategy? A link to the article is included below.

Link: Is Data the Key to Enhancing Bank Customer Relationships?