Crownsmen Partners: The Business of Branding, Investment Insights, and Legal Battles in Mining #120

🔸 Visit Crownsmen Partners to Learn More: https://www.crownsmen.com/

Heavy Industry Tour Partner
🔹 Orica Digital Solutions: https://www.orica.com/Products-Services/digital-solutions

Studio Partner
🔹Petro-Canada Lubricants: https://petrocanadalubricants.com/

Episode Sponsors:
🔹Corporate Traveller Canada: https://www.corptraveller.com/en-gb/services/industry-expertise/mining
🔹The Construction Show: https://www.crownsmen.com/the-construction-show
🔹Graymont: www.graybond.com
🔹Mining Now: https://www.crownsmen.com/mining-now

ABB is redefining industrial automation and electrification with its new brand positioning—‘Engineered to Outrun.’ Jerrod Downey breaks down this shift from the aspirational “Let’s write the future. Together” to a sharper, industry-driven message. He also explores how branding impacts business positioning, from Savona Equipment’s “More Equipment Every Day” to Crownsmen Partners’ “The Voice of Industry.”

Rory Bamford covers key industry events and innovations, along with a deep dive into business valuation—how companies are truly assessed in mergers, acquisitions, and investment strategies.

Roy Slack reviews the Port Side Pilsner from Lock Street Brewery and discusses the class action lawsuit against Rio Tinto and BHP over workplace harassment. What does this mean for the mining sector, and how could it reshape industry policies?

Watch the full episode now to stay ahead in mining, energy, and heavy industry.

Chapters:
0:00 - Intro
1:31 - Gaudy joins in
2:44 - Beer Spill Incident
4:15 - Long-Form Show Plans
4:53 - Slogan Discussion
7:18 - Featured Sponsors
9:23 - Company Branding
13:41 - Featured Sponsors
14:31 - Cementation Slogan
24:05 - ABB and Reliability
27:11 - Marketing Firm Mistakes
29:30 - Fun Branding Stories
31:16 - Worst Slogan Ever
33:07 - Class Action Lawsuit
36:58 - Workplace Harassment Issues
46:25 - Leadership & Accountability
49:02 - Company Valuation Talk
52:19 - Beer Review
1:02:04 - Closing Remarks

🔹 The Crownsmen Show "The Voice of Industry"
Each week we unpack the industrial sectors of North America. We explore the latest in technology, opportunities, challenges, leadership, and government policies. Industry experts from mining, energy, construction, transportation, forestry, and agriculture join the show to share their insights and give you in-depth access to their industry.

The Crownsmen Show Website: https://bit.ly/3d7hGsR
LinkedIn: https://bit.ly/3bupjcu

Cranky Old Men Drinking Beer has partnered with The Crownsmen Show to add some 5% liquid fueled levity that only a cold beer can bring. What we lose in focus we make up for in bringing you very candid, possibly even cranky, reviews of some interesting and unique brews.

Website: https://comdb.ca/

JOIN US
Have your company featured
Recommend a featured beer
Recommend which host should get fired.

EMAIL: INFO@CROWNSMEN.COM

🔹 The Team
Hosted by:
Jerrod Downey | LinkedIn: https://www.linkedin.com/in/jerroddowney/
Roy Slack | LinkedIn: https://www.linkedin.com/in/roy-slack-8a2b7310/
Rory Bamford | LinkedIn: https://www.linkedin.com/in/rory-bamford-crownsmen/

Crownsmen’s Executive Producer: Rory Bamford (Contact for Booking )
LinkedIn: https://bit.ly/3OD7gyj

Director and Co-Host: Gaudy Molina | LinkedIn: https://bit.ly/3b8Mhpe

🔹 Crownsmen Partners (www.crownsmen.com)
https://linktr.ee/crownsmenpartners

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