Hybrid Distribution Strategy's Benefits and Threats | Free Report Example

📝 A hybrid distribution channel is an arrangement where a firm has multiple systems or channels for delivering goods and services to the end users.

🔗 Original essay: https://ivypanda.com/essays/hybrid-distribution-strategys-benefits-and-threats/

📑 Paper type: Report
📖 Pages: 2
🔠 Words: 594
📚 Subjects: Business, Strategic Marketing
⚙️ Language: 🇺🇸 English

🔎 Works Cited:
Dent, Julian. Distribution Channels. London: Kogan Page, 2011. Print.
Kotler, Philip, and Gary Armstrong. Principles of Marketing. Boston: Pearson Prentice Hall, 2012. Print.
Kotler, Philip. Marketing Management. Toronto: Pearson Canada, 2009. Print.
Lee, Geuk. Convergence and Hybrid Information Technology. Heidelberg: Springer, 2012. Print.
Lu, Ying, and Junping Xie. "Inventory Decision in Hybrid Distribution Channels Involving Partial Postponement Strategy." Information Technology J. 12.24 (2013): 8256-8262. Print.

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