Tomorrow Always Comes

"Tomorrow Always Comes" is a 1941 promotional film produced by Lamont-Clemens, Inc., designed to showcase the virtues of Bur-Mil Rayon Fabrics through a blend of narrative storytelling and a live television fashion show hosted by Betty Furness. The film begins in 1912 with two young girls dreaming about their future clothes and husbands, setting a nostalgic tone. The story progresses to a wedding, the birth of a daughter, and a celebratory headline proclaiming "Women's Suffrage Wins." Years later, the wife, now a mother, sews a dress for a dance but laments its "thin, dull, lifeless" material. Her husband, Bob, suggests an imported Paris gown, but she yearns for the "fabrics of the future" she’s seen in magazine ads. This longing transports her into a fantastical future where she marvels at a department store filled with vibrant rayon clothing. The narrative then shifts to an early CBS live television broadcast featuring Betty Furness, who hosts a fashion show highlighting rayon's qualities—tensile strength, color fastness, and wear resistance. Detailed discussions on washing rayon accompany demonstrations by models performing calisthenics to prove their slips stay in place, lounging in lingerie, and culminating in a romantic bridal kiss scene. This film serves as both a nostalgic tale and a pioneering example of 1940s advertising, intertwining domestic aspirations with the technological allure of rayon fabrics.