Kim Kardashian and Nike look to revolutionize women's sportswear

More than 40 years ago, Michael Jordan, in collaboration with Nike, revolutionized the world of basketball shoes. Now Nike is hoping that Kim Kardashian will do the same for women's sportswear.

Nike and the women's underwear brand Skims, founded by Kim Kardashian, have introduced a new collaboration, Nike Skims. This is the first time that Nike has collaborated with another manufacturer to introduce a new brand to the market.

While Skims shapewear is designed for everyday style, the new sportswear is specifically designed for the gym and sweaty sports.

Nike President Heidi O'Neill said of the collaboration: "It's an amazing combination of clothing tried and inspired by professional athletes, combined with Skims' focus on women's body shape and inclusivity. This product aims to empower women to be both strong and attractive.