The $20 Menu Item that Cost Red Lobster Everything

Full video - https://rumble.com/v5gsdyt-the-evil-reason-behind-red-lobsters-bankruptcy-its-not-endless-shrimp.html
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Red Lobster turned its popular $20 Ultimate Endless Shrimp into a permanent menu item, then lost millions of dollars. Unlike Costco’s hot dog combo, Red Lobster’s loss leader strategy backfired, with customers eating up their profits. In this video, we break down how this shrimp deal contributed to Red Lobster’s downfall and what other businesses can learn from this mistake.