BBC The Apprentice - Series 17 (2023) Episode 5 - Electric Motorbike Advertising (2 February 2023)

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DESCRIPTION:

The teams are summoned to Imperial College, where they are asked to brand a new electric motorcycle - they must create a name, a logo, a television advertisement and a digital billboard, before pitching their ideas to industry experts. Affinity market their bike towards younger bikers, but the original ideas for the concept are ignored and they face criticism for their brand name, logo and campaign. Apex market their bike towards owners of conventional petrol powered motorcycles, but face issues with the content of their advert, their message and their logo. After feedback from the experts, Lord Sugar selects Apex as the winners, leaving Affinity facing questions over their flawed design. Of the final three, Shazia Hussain is fired for making a variety of mistakes, including a failure to use her alleged skills in media design to her advantage and being instrumental in the creation of the poor branding.