BBC The Apprentice - Series 17 (2023) Episode 1 - Antigua Tourism (5 January 2023)

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DESCRIPTION:

Lord Sugar searches for a new business partner for 2023 amongst sixteen new candidates. In their first task, the teams are sent to the Caribbean island of Antigua to sell and run bespoke tours making money from commissions against any refunds they have to make. The men choose to run a historical and cultural tour of the island, selling out the tour, offering a high-quality tour and making good commission money despite some issues with pricing and negotiations. The women offer a catamaran experience yet struggle to find customers due to poor location and team in-fighting. In the boardroom, the men are revealed to have made a larger profit leaving the women to face questions over their mistakes. Of the final three, Emma Browne is the first to be fired by Sugar for her lack of co-operation with the rest of the team.