Al Sharpton's 'Buycott' That Missed the Mark; Another Reason DEI isn't for us

In this video, I delve into the recent 'buycott' protest at Costco led by Al Sharpton, aimed at supporting the retailer's DEI initiatives. Despite the chants of "shop at Costco," the event has been criticized for its performative nature, with participants failing to make actual purchases. This video explores the irony of advocating for DEI, which statistically benefits white women the most while offering limited advantages to black communities. Discover the broader implications of this protest and what it reveals about the effectiveness of DEI initiatives.