Jennifer Blair Talks Radio Promotion, Breaking Artists, & the Power of Local Radio

How do independent artists get their music on the radio? Music industry veteran Jennifer Blair joins Come And Pick It to share her journey from attending Belmont University to running her own successful radio promotion company. With 20+ years of experience, she breaks down how radio works, the challenges for independent artists, and why local radio still matters in a streaming-dominated world.

🔹 Includes paid partnerships.

🔥 Paid Partnerships:
🎯 Mountain Readiness: https://www.mountainreadiness.com

🚀 In this episode, we cover:
✅ How Jennifer got started in the music industry
✅ The role of radio promotion in breaking an artist
✅ Why TikTok and social media are changing artist discovery
✅ How independent artists can navigate the Music Row charts
✅ Why local radio still connects listeners in a digital age

📌 Chapters:
⏳ 0:00:00 – Intro & How Jennifer Started in Radio Promotion
🎶 0:02:28 – Working with Country Icons & Major Labels
📻 0:07:45 – The Evolution of Radio & How Artists Get Airplay
🎙️ 0:12:10 – Why Local Radio Still Matters in the Streaming Era
📊 0:18:35 – The Challenges of Breaking Into Music Row Charts
📲 0:25:10 – Social Media vs. Traditional Radio: What Works Best?
🎵 0:32:30 – What Makes a Song a Radio Hit?
🤖 0:39:20 – AI in Music & The Future of Country Radio
🚀 0:45:00 – Jennifer’s Advice for Independent Artists

🔥 Follow Jennifer Blair:
📸 Instagram: https://www.instagram.com/jblair03
🎵 TikTok: https://www.tiktok.com/@jenblair03

🎧 Listen to the Full Podcast on Spotify, Apple, & More!
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🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/come-and-pick-it/id1596302608
🔗 iHeart Radio: https://www.iheart.com/podcast/269-come-and-pick-it-117574222/

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#CountryMusic #MusicIndustry #RadioPromotion #IndependentArtists #ComeAndPickIt