Zara Market Segmentation - Essay Example

📄 Essay Description: Need to write a case study on market segmentation of Zara? Read this essay to learn more about Zara: market segmentation, positioning, target customers, and demographics.

📌 Text Version: https://studycorgi.com/zara-brands-market-segmentation/
✔️ Topics: Business, Brand
✔️ Language: 🇺🇸 English
✔️ Words: 860

🔍 References:
Ernst, D., & Dolnicar, S. (2018). How to avoid random market segmentation solutions. Journal of Travel Research, 57(1), 69-82.
Tokatli, N. (2018). Fashion, functionality, and the contemporary consumer. Journal of Consumer Culture, 1(1), 2-13.

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