Does more expensive mean better? A closer look at clothing quality

You’re not imagining it: Well-made clothing is harder to come by. The U.S. fashion industry is having a hard time maintaining quality standards amid stiff competition from overseas rivals and supply-chain shakeups.

Twenty-seven percent of textile and apparel professionals reported that ensuring consistent quality was “difficult” or “very difficult” over the past year, up from 23% in 2024, according to a recent survey the product auditing firm QIMA provided to NBC News.

“There has been a significant reduction in the quality of the fabric for a number of the major brands and retailers,” said Margaret Bishop, a textile development and marketing professor at the Fashion Institute of Technology in New York. She said the decline intensified during the recovery from the pandemic, when apparel makers scrambled to untangle disrupted supply chains and contended with weak sales during global lockdowns.

The corner-cutting is partly a tradeoff on price — a bet that the fashion industry has placed on inflation-weary shoppers’ willingness to accept lower-quality garments that don’t break the bank. Since 2019, consumer prices overall have risen 26%, food is up 30% and cars are up 25%, but apparel prices have inched just 6% higher.