Success Story of Cheezious | Famous Pizza Brand in Pakistan

Imran Ijaz, CEO of Cheezious, alongside partners Fahim Ashraf and Waqas, built a thriving business from scratch. Starting with no family business background, Imran bought a setup for 1 million PKR, faced monthly losses of 170k, and tackled challenges like chef theft and inventory issues. Through resilience, he turned the business around, achieving a 70k profit by the fourth month. Today, Cheezious boasts 40 outlets, 8,000+ employees, and a reputation for quality and innovation.

Success Story of Cheezious | Famous Pizza Brand in Pakistan

Their journey wasn’t easy. After a scam left them broke, they franchised a pizza brand in Okara in 2012. Despite setbacks with Fry Chicks, they created their own brand, Cheezious, focusing on quality, employee empowerment, and customer satisfaction. Key strategies include paying employees well (minimum 40k salary), maintaining strict quality standards, and offering free meals to neighboring employees. Their unique practices, like 100% refills on water and cold drinks, and kitchen tours for customers, set them apart.

This video explores their inspiring story, challenges, and the strategies that made Cheezious a success.

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