The Smart Way to Set Amazon PPC Bids for New Keywords

Setting initial PPC bids on Amazon can be tricky, especially with new keywords. This video walks through how to set bids based on keyword research, search volume, and budget, using tools like Helium 10’s Cerebro to make informed decisions.

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Timestamps:
00:00 - Why Initial PPC Bidding is Challenging
00:08 - How to Pick the Right Starting Bid
00:23 - Why Spring is the Best Time to Test Keywords
01:02 - Using Helium 10 Cerebro for Keyword Research
01:46 - How to Find Suggested PPC Bids
02:15 - Understanding Amazon’s PPC Bid Suggestion
02:42 - Budgeting and ACoS Considerations for PPC
03:26 - Filtering Keywords by Search Volume
04:06 - Setting a Max Bid for PPC Campaigns
04:48 - Why Amazon’s Suggested Bid is a Good Starting Point
05:10 - How Often You Should Optimize PPC Bids
05:45 - Selling on Amazon Doesn't Have to Be Complicated

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