Woke Vandalization of Hispanic Heritage Month 01 | Wokexploitation in Meta Advertising

Originally created on August 18, 2022

I show how Meta's 2022 Hispanic Heritage Month campaign was an Orwellian firehose of woke propaganda.

In 2022, Meta submitted this post-production pitch-deck to a Latin America based advertising agency. That agency then outsourced the project to their sister studio in the United States. By then, I had worked for over a decade in the NYC advertising industry. I had never encountered a project that was so radical in terms of sociopolitical propaganda in my entire career. In fact, the mainstream NYC advertising industry hardly ever produced political or ideological advertisements. I can only think of one political advertisement I ever worked on, and it was for a third candidate for president.