Al Sharpton Marches To Costco Over New DEI Policies

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Rev. Al Sharpton and about 100 followers from the National Action Network gathered at an East Harlem Costco on Saturday to support the company’s commitment to Diversity, Equity, and Inclusion (DEI) practices. The demonstration was a direct response to President Trump’s executive order targeting DEI initiatives.

Sharpton’s group stood by Costco in light of increasing opposition to the company’s DEI stance, emphasizing the importance of supporting businesses that prioritize inclusion. During the "buy-cott," Sharpton provided attendees with $25 Costco gift cards. This video explores the clash over DEI policies and what’s at stake for corporations like Costco in this heated political debate.