Game-Changing Business Decisions That Drive Success with Jesse Vaughn | S2 E1

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In this engaging conversation, Jesse Vaughn, owner of Level 7 Motorsports, shares his journey from a young car enthusiast to a successful entrepreneur in the automotive industry. He discusses the challenges of transitioning from a steady job to running his own business, the difficulties in finding skilled labor, and the importance of mentorship. Jesse also highlights the niche focus of his business on pro touring trucks and the significance of building strong customer relationships.

Throughout the discussion, he emphasizes the need for financial preparedness and the value of quality in both products and services. In this conversation, Jesse discusses his approach to DIY truck building, emphasizing collaboration with customers through email communication and e-commerce. He shares insights on using YouTube as an educational platform for DIY builders, the importance of becoming a thought leader in the automotive industry, and the balance between quality and quantity in business.

Key Takeaways:
- Jesse's passion for motorsports began at a young age with dirt bikes
- The name 'Level 7' symbolizes divine completion and a holistic approach to car building
- Financial stability is crucial before starting a business in the automotive industry
- Finding skilled labor is a significant challenge in the automotive industry
- Mentorship and guidance are essential for aspiring automotive professionals
- Quality and attention to detail are key to building a successful brand
- Building a niche market can lead to increased demand and recognition
- Customer relationships are vital for business growth and reputation
- YouTube serves as an educational tool for DIY builders
- Becoming a thought leader can significantly impact business
- Participation in events like the SEMA Show boosts visibility and excitement
- Transparency in communication builds trust with customers

Guest Bio:
Level 7 Motorsports is a family-owned, motorsports-inspired business that strives for perfection in all that we do. We specialize in everything from advanced wiring services and engine swaps to complex suspension and chassis systems. We have experience in stainless and aluminum TIG welding and can fabricate most anything automotive-related. We are known for our ability to build complete, purpose-built vehicles from the ground up and have extensive product knowledge to assist our customers with the latest-and-greatest cutting edge automotive technology.

We take pride in developing and manufacturing our own specialized parts and are a dealer for dozens of the best products in the industry. From the DIY, garage builder to the novice automotive enthusiast, Level 7 Motorsports is your source for ProTouring parts and insight.

Guest:
[email protected]
https://levelsevenmotorsports.com
https://www.facebook.com/level7motorsports
https://www.instagram.com/level7motorsports
https://www.youtube.com/@level7motorsports

Hosts:
Barry Alt, Motorhead Digital
[email protected]
https://motorheaddigital.com
https://facebook.com/Motorhead.Digital
https://instagram.com/motorhead.digital
https://linkedin.com/company/motorhead-digital

Barry Alt is a digital marketing expert with over 25 years in the digital marketing space. Barry leads a team of digital marketing experts dedicated to transforming the online presence of businesses in the automotive aftermarket. His mission is centered around elevating auto restoration, performance, and race shops. Barry's connection to the automotive world is underscored by his early trade school education in auto services and auto body. His commitment to the industry was recognized in 2022 when he was elected to the SEMA ARMO Select Committee. Barry is a sought-after speaker at prominent events like the SEMA Show, a regular contributor to THE SHOP Magazine.

Annette Bauer, Annette Bauer Creative
[email protected]
https://annettebauercreative.com
https://facebook.com/annettebauercreative
https://instagram.com/annettebauercreative
https://linkedin.com/company/annette-bauer-creative-llc

Annette Bauer, is a seasoned photographer and marketing professional with a passion deeply rooted in the automotive and motorsports industry. Having spent more than 20 years in the dynamic field of marketing, Annette has narrowed her focus to emphasize the indispensable role of photography in the motorsports and automotive sectors. Professional imagery enhances marketing materials, website content, and social media presence, attracting clientele and conveying a compelling brand identity. She is a fervent advocate for encouraging more women to immerse themselves in the automotive and motorsports industry fearlessly, whether as drivers, crew members, or content creators. Annette believes in getting involved, getting dirty, and challenging the norms.

Audio & Video by: Mantis Media: www.mantismediarochester.com