Nike Doubles Down — Will Open NFL Season With This Video

Nike is doubling down on its investment in Colin Kaepernick.

The world's largest shoe and apparel brand, which got the attention of the world by utilizing the quarterback-turned-activist in advertisements published on social channels on Monday, is scheduled to debut a "Just Do It" commercial during the NFL's regular-season opener featuring the Atlanta Falcons and Philadelphia Eagles on NBC on Thursday night.

The ad is voiced by Kaepernick and features him, along with New York Giants wide receiver Odell Beckham Jr., tennis star Serena Williams, marathoner Eliud Kipchoge and inspirational athletes such as wheelchair basketball player Megan Blunk, boxer Zeina Nassar and legless wrestler Isaiah Bird.