Interview: Avicanna CEO Aras Azadian & ThreeD CEO Sheldon Inwentash - Philip Morris Collaboration

Philip Morris International (PMI), the largest tobacco company in the world by market cap, is further extending its reach into cannabis through its subsidiary, Vectura Fertin Pharma (VFP). In a press release that went mostly unnoticed, the company announced this week a collaboration with Avicanna, a Canadian biopharmaceutical firm specializing in cannabinoid-based medicine. This partnership aims to advance medical cannabis research and improve accessibility in Canada. By leveraging Avicanna’s expertise and its MyMedi.ca platform, PMI continues its measured pivot toward health and wellness. Tuesday January 21st, 2025.

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