Blogging Is NOT Dead: Why It’s a Marketing Powerhouse

Blogging is NOT dead, and in this episode of **Digital Coffee: Marketing Brew**, we’re here to tell you why it remains a marketing powerhouse! Join us as we chat with Ashley Mason, founder of Dash of Social, about the incredible impact blogging, email marketing, and video content can have on your business. Whether you're a marketing pro or just getting started, this episode is packed with actionable insights to help you build a content strategy that works.

Ashley shares how blogging drives website traffic, boosts SEO, and builds trust with audiences. We also dive into the importance of diversifying your marketing with social media, email, and video—alongside fun tools like AI that can save time without losing that human touch! Plus, we discuss the value of consistency over frequency and how to effectively mix offline and online marketing strategies.

**Fun Facts about this episode:**
1. Ashley’s go-to coffee order? Hot in the morning, iced in the afternoon—no cold brew here!
2. Blogging helped Ashley launch her career and build Dash of Social, proving its staying power.
3. We explore how tools like Descript and others make video editing and transcription a breeze.

If you're curious about the future of AI, how to prioritize marketing channels, or how to engage with different generations, we’ve got you covered. Whether it’s real estate, financial planning, or even exploring augmented and virtual reality, this episode brings fresh perspectives to marketers at every level.

👉 **We want to hear from YOU!** Leave us a comment, give us a 'like,' and let us know your thoughts on blogging and content marketing. Don’t forget to follow us for more marketing insights—and if you found this episode helpful, please give us a 5-star review! Stay tuned for next week’s episode as we bring you another industry leader.

Let’s keep the conversation going—email us with your questions or insights, and join us in shaping the future of marketing!

CHAPTERS:
00:00 - Intro
00:35 - Guest Introduction
02:10 - Current Trends in Content Marketing
04:42 - Is Blogging Dead?
06:58 - Content Distribution Platforms
08:09 - The Rise of Podcasts
11:03 - Digital Marketing and Boomers
12:39 - Email Marketing Strategies
14:33 - Exploring New Media
17:44 - The Impact of AI in Marketing
19:18 - Video Marketing Trends
21:54 - Future of AI in Marketing
23:37 - Marketing Trends to Avoid
25:14 - Online Presence and Resources
25:41 - Final Thoughts and Takeaways