Wine sales drying up as Americans turn elsewhere

The U.S. wine industry is facing significant challenges, with wine sales dropping about 6% in 2023, marking a continuation of a long-term decline.

This decrease is attributed to changing generational trends, with younger consumers drinking less wine and opting for premixed, ready-to-drink beverages.

The rise of nonalcoholic drinks, legal marijuana, and the increasing cost of wine have further eroded demand, NBC News has reported.

read more: https://www.nbcnews.com/data-graphics/data-shows-wine-decline-consumers-spending-less-drinking-less-rcna187628

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