Your Story with Bert Mueller: Daniel Keene

Join me as I sit down with Daniel Keen, the visionary founder of Boundaries Coffee! In this episode, Daniel shares his journey from discovering third-wave coffee in Arkansas to bringing a quality-driven, specialty coffee experience to the busy, drive-thru culture of DFW. We discuss the challenges of launching a new concept in a market dominated by big-name brands, how Boundaries Coffee sets itself apart with exceptional quality and customer service, and Daniel’s passion for building a team that truly cares about the product. If you’re a coffee lover—or just curious about the entrepreneurial process—this conversation is for you!

Show Breakdown (Chapter Markers)

00:00 – Introduction
Welcome back to the podcast and a brief overview of this episode with Daniel Keen.

00:22 – Meet Daniel Keen
Daniel’s background and how he first fell in love with specialty coffee.

04:00 – Understanding ‘Third Wave Coffee’
A look at first-wave, second-wave, and third-wave coffee, plus what makes Boundaries Coffee unique.

10:15 – Bringing Specialty Coffee to DFW
Daniel’s early attempts, challenges, and eventual breakthrough in a competitive market.

21:09 – Why “Boundaries Coffee”?
The story behind the name and their mission to push the boundaries of everyday coffee.

30:55 – Building the Team & Operations
How Daniel empowers his staff, keeps them motivated, and manages day-to-day challenges.

45:12 – Marketing Strategies & Local Events
Ways Boundaries Coffee engages the community and stands out among national chains.

1:00:00 – Growth & Expansion
Daniel’s plans for new locations, the complexities of leasing vs. owning, and how he chooses where to plant Boundaries Coffee next.

1:17:00 – Closing Thoughts
Daniel’s final insights on business ownership, future developments, and how to connect with Boundaries Coffee.

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**Recorded at https://YourStoryPodcasting.com studios in North DFW, Texas!
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