Start With Why - Podcast Shows - Bookish Discussion

This book, titled "Start With Why," explores a pattern of thinking, acting, and communicating that enables leaders to inspire others. It suggests that anyone can learn this pattern, and that by starting with "Why," any leader or organization can inspire those around them. The book's premise is not to fix what isn't working, but to amplify what does work by focusing on the cause. It argues that if we begin with the wrong questions, even correct answers will eventually lead us astray. The book uses examples of individuals and organizations that embody this pattern of starting with "Why".
The book introduces the concept of the Golden Circle, which consists of three elements: Why, How, and What. Most organizations communicate from the outside in, starting with what they do, then how they do it, and rarely why they do it. However, inspiring leaders and organizations communicate from the inside out, starting with Why, then how, and finally what. The "Why" refers to the purpose, cause, or belief behind an organization's existence. The "How" refers to the values or principles that guide the actions of an organization, while the "What" refers to the results of those actions, such as products, services, or marketing. The book uses Apple as an example, stating that they communicate their belief in challenging the status quo, which is their "Why"