Spotify Creator Fund, TikTok Plan B, Bluesky vs. X

Spotify’s payout model for video creators is coming, but will it rival YouTube’s dominance? Bluesky gains users, Lemon8 emerges, and YouTube changes—here’s how creators should adapt. X is still the best for creators—here’s why its competition is struggling to catch up.

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📝 Overview
The battle for creators is heating up as Spotify announces its upcoming payout program for video creators starting in January 2025. While the platform promises “competitive” payouts, questions remain about how it stacks up against YouTube’s ad revenue model, which remains the gold standard. Meanwhile, TikTok is doubling down on Lemon8, integrating a single login system in what seems to be a backup plan amidst looming U.S. bans. Bluesky is celebrating 700,000 new users, but with limited appeal and niche positioning, it struggles to break out.

For creators, the big takeaway is this: adaptability is key. X remains the most reliable platform for reach and monetization, while YouTube’s Shorts updates offer new ad tools to explore. Platforms like Threads and Bluesky may grow, but they’re not yet serious contenders for creators looking to thrive. In this episode, we break down what these updates mean for your strategy and how to make the most of the evolving social media landscape.

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🕒 Time Stamps
0:00 - Intro
0:39 - Spotify Creator Fund
2:02 - TikTok Plan B
3:39 - YouTube Updates
5:16 - YouTube Video Ads
6:51 - War On X

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🧬 About Us
Dive into the pulse of digital marketing and monetization with the Jason Whaling – your essential guide to the latest shifts in social media, conversion strategies, and digital income opportunities.

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