BBC The Apprentice - Series 18 (2024) Episode 10 - Vegan Alternative to Cheese (4 April 2024)

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The teams are sent to Chiswick House, historically home of Cheesewick cheese market, and are challenged to produce a vegan cheese product, to then pitch to retailers. Nexus creates a high-end truffle-based spread; despite concerns about the branding, the flavour is praised, which leads to orders from both retailers. Supream concocts a curry-flavoured soft cheese, but they suffer from an overall poor branding effort, compounded with the flavour being very poorly received by the public and the retailers. In the boardroom, Nexus is revealed to have won by default as Supream receive no orders, leaving the latter to be scrutinised for their failure. In the end, Lord Sugar fires Foluso Falade almost immediately, having been deemed solely responsible for the critical failure in the branding despite her claimed expertise, while Steve Darken is later dismissed for his poor decision on the curry flavour and him being deemed not good enough to be a business partner with.