People confuse simple with easy

It's funny to think people confuse simple with easy. I've said this before, but trying to be simple, is very hard to accomplish.

Think about all the simple songs, ads and things around you.

Just because you think they are simple doesn't mean they're simple to do or accomplish.

So when I saw a Tweet on my feed, it got me thinking about how I work with my clients and the questions they ask me.

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