Ubisoft prepares for the worst by exploring strategic options with the help of advisors

Ubisoft’s financial struggles have been a recurring issue in recent years, gradually intensifying to the point where the company has entered discussions with Tencent to increase its stake. The recent delay of Assassin's Creed Shadows comes at an especially critical moment. Ubisoft’s market value has seen a dramatic decline, plummeting from $12.17 billion in January 2021 to just $1.78 billion by January 2025—an 85% loss.

Adding to the dire situation, the company carries over $2 billion in debt. Ubisoft now faces a crossroads: finding a potential buyer or even declaring bankruptcy in 2025. If Assassin's Creed Shadows fails, losses could amount to hundreds of millions of dollars, virtually guaranteeing the company’s collapse.