Why Brands Don’t Love Resellers (And How to Win Them Over): Insights from Robyn Johnson

Amazon sellers, are brands shutting the door on your reseller business? Or are you a brand trying to figure out how to manage reseller chaos? In this episode, Robyn Johnson of Marketplace Blueprint shares strategies to navigate the friction and find profitable partnerships.

Show Notes: https://amazonseller.school/why-brands-dont-love-resellers-and-how-to-win-them-over-insights-from-robyn-johnson/

"Stop trying to get engaged on the first date. Brands need to see your value first, especially if you’re trying to earn exclusives." Robyn explains how resellers can stand out by addressing compliance concerns, offering strategic ad support, and building trust through transparency.

Key takeaways include why Amazon-only SKUs can save the day, how to tackle liability concerns and the untapped opportunities in diversifying beyond Amazon.