How Norway Tricked the World into Loving Salmon Sushi! 🐟🍣

Did you know that salmon sushi wasn’t always a thing in Japan? In fact, raw salmon was considered unsafe and completely off the menu for centuries. But in the 1980s, Norway, armed with a genius marketing strategy called Project Japan, flipped the script and made salmon sushi a global phenomenon.
In this video, we dive into:
🍣 Why Japan originally said “NO” to raw salmon
🐟 How Norway’s brilliant marketing turned sushi culture upside down
🌎 The incredible rise of salmon sushi from Tokyo to your local sushi spot
This is the ultimate story of out-of-the-box marketing, cultural persuasion, and turning a fishy surplus into a worldwide trend.
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💬 Let us know in the comments: What’s YOUR favorite sushi roll?