WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

The art of selling isn't simple, but Kishore Biyani - the legendary 'father of modern retail' in India; Vidit Aatrey - Co-Founder of the $5 billion dollar e-commerce company Meesho, and Sujeet Kumar - Founder of the B2B industry leader Udaan - make it look easy.

They don't always agree, though...

Expect raw, in-depth, and sometimes heated insights into why some products fly off the (virtual) shelves while others fail, successes and failures on the journey to growing multi-billion dollar businesses, and why e-commerce is inescapable - we either sell or get sold to.

TIMESTAMPS
0:00 : Intro
1:18 : Vidit Aatrey's story
4:43 : What is Meesho?
5:51 : Who is Kishore Biyani?
8:20 : Rebellion, insecurity and success
16:15 : How Kishore Biyani made it big
18:33 : Kishore Biyani's inspirations, Tirupati, Saravana Stores
19:49 : Sujeet Kumar's Story
24:45 : The origins of FlipKart
28:35 : Udaan and Sujeet's investments
31:24 : Rameshwaram Cafe's incredible numbers
33:15 : Kishore Biyani's most profitable business
35:51 : The changing ecosystem of Saudi Arabia
39:35 : The brands that scaled in India
41:50 : Selling online vs. offline
43:07 : Do we have any agency over how we shop?
48:35 : Influencer Marketing in E-commerce
58:42 : Past, present and future of selling in India, The Temple Economy
1:05:31: India's wedding economy
1:07:46 : Why do some products sell and others don't
1:15:50 : How different generations shop
1:19:33: Amazon vs Flipkart
1:21:43 : Nikhil: Multiplexes aren't dead
1:29:26 : Why India isn't like the West
1:34:36 : Kishore Biyani's philosophy + life advice
1:43:43 : ONDC (Open Network for Digital Commerce) explained
1:49:24 : Nykaa discussion - the only publicly listed Indian e-commerce brand
1:53:09 : Meesho's valuation
1:57:51 : How to get into e-commerce and the future of selling online
2:04:09 : Concluding thoughts