The Untold Truth Of Your Engagement Ring

#Engagement #Truth #Ring
So many things that are a standard part of our culture may feel like they’ve always been around, even if they’re actually fairly new innovations in the grand scheme of things.

The concept of a diamond engagement ring may sound as old as weddings themselves, but it was actually created by that great universal virtue that makes the world go around: marketing.

Once De Beers convinced the world that diamonds were a necessity of successful engagements, people got on board and started proposing to their significant others with diamond rings. Let’s take a look at the untold truth of your engagement ring.

#Truth #Ring #Engagement

Not so ancient tradition | 0:00
Consumer engagement | 0:38
Diamonds aren't as rare as you think | 1:12
A pretty bad investment | 1:48

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