Amazon BSR (Best Seller Rank) Explained

BSR stands for Best Sellers Rank on Amazon. It is a ranking system that reflects the popularity of a product within its category or subcategory based on recent and historical sales performance.

Key Points about BSR:
Indicates Sales Performance:

A lower BSR (e.g., #1) means the product is a top seller in its category.
A higher BSR (e.g., #10,000) indicates lower relative sales within that category.
Category-Specific:

BSR is calculated separately for each category or subcategory where the product is listed.
Updated Frequently:

Amazon updates BSR regularly (usually hourly) to reflect changes in sales trends.
Does Not Equal Absolute Sales Numbers:

BSR is a relative metric and does not directly reveal how many units a product has sold.
Why BSR Matters:
For Sellers: It helps gauge product demand and competitiveness within a category.
For Buyers: It serves as an indicator of a product’s popularity or success.
For Marketers: It can inform decisions about which products to promote or source.