How to Instantly Fix This Common Local Business Mistake

The common mistake most local businesses make when crafting an offer is having vague offers, especially when businesses try to create urgency and scarcity. One issue with vague offers like 10% off without specifying the base costs is that customers don't exactly know what they are saving.

But if you provide a clear price such as 99 pounds and then give customers 10% off, customers can see the exact benefit making the offer much more compelling. They can do basic maths or have a calculator to hand.

Start offering 10% off an iPhone everyone knows how much an iPhone costs roughly, so they can instantly recognise that a discount is valuable. By being specific and clear about your offer, you build urgency while ensuring potential customers know exactly what they are getting.

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