How Leaders Can Build a Sustainable Marketing Strategy

In this episode of The Next Interview, Doland White dives deep into leadership and marketing strategy with Brian and Lindsay Schlick, founders of Schlick Art, a visual marketing agency. They discuss their journey from working on cruise ships to running a successful business that empowers companies to align their marketing with their core values. The conversation covers topics like the importance of authentic leadership, overcoming the "shiny object syndrome" in marketing, and the power of a fractional Chief Marketing Officer (CMO) for scaling businesses. Brian and Lindsay share how they help organizations develop a sustainable marketing strategy that drives real engagement and growth. This episode is a masterclass on building lasting client relationships, prioritizing authenticity, and leading with a service-oriented mindset.

KEY TOPICS

The Role of Authenticity in Leadership and Marketing: How being genuine and true to your values builds trust and drives long-term success.
The Benefits of a Fractional CMO: Why hiring a fractional CMO can transform your marketing efforts and streamline your business strategy.
Creating a Long-Term Marketing Strategy: Moving beyond reactive tactics to build a sustainable plan that aligns with your company’s goals and vision.