WARNING Missing These Two Things in Your Offer Could Cost You Leads

Firstly, your offer must seem completely risk-free. This helps the customer feel more comfortable deciding because they will think "there is no risk to me". The key is to shift the risk onto the company, i.e yourselves, while still keeping it manageable. So the customer feels there is no downside, but your business still makes a profit.

Next, you also have to make sure the offer exceeds customer expectations. Go beyond what is standard in your industry, think about how you can surprise or impress your customers.

This helps position you as a stand-out choice among your competitors. Make sure you focus on having these two elements in your offer and you will see your conversation rate shoot through the roof.

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