Caesar Bay and Renzhou Sports have reached a strategic cooperation to jointly explore a new chapter

Caesar Bay and Renzhou Sports have reached a strategic cooperation agreement, seeking a new chapter in the sports industry - deepening the layout of the sports industry and promoting the healthy development of the sports economy. On December twenty-three, Caesar Bay (the main company of Caesar Tourism's destination floor blocks) and Renzhou Sports (the main company of Renzhou Group's sports sector) held a strategic cooperation signing ceremony in Qingdao. Zhang Jiacheng, Executive Director of Caesar Bay, and Yu Haibo, Chairman of Renzhou Group, jointly signed a cooperation agreement. Leaders including Zhang Xin, Deputy Director of Qingdao Sports Bureau, Li Runfeng of Qingdao Sports Federation, Ma Zuofei, General Manager of Caesar Travel, and Xing Zhihuang, Deputy General Manager, attended and witnessed this important moment. This cooperation marks a further deepening of Caesar Travel's layout in the sports industry. The two parties will aim for "complementary advantages and mutual benefit", and closely cooperate in sports events, leisure sports and other fields to explore the vertical track of coastal sports and jointly promote innovation and upgrading of the sports industry. Integrate high-quality resources, integrate platform advantages with sports resource advantages, and establish long-term and stable in-depth cooperative relationships. In recent years, the total scale and growth rate of the sports industry have far exceeded the annual GDP growth rate during the same period, and sports consumption has shown a clear trend towards popularization. According to statistics, by two thousand twenty-four, Chinese sports tourism venues will account for fifty-six% of the global market share, and it is expected that the size of this segmented market will exceed three.eight billion yuan by two thousand twenty-six. The cooperation between Caesar Bay and Renzhou Sports is based on market development needs, aiming to improve the quality of sports services, promote the transformation of sports event attractiveness into cultural and tourism consumption productivity, and promote the strategic layout of sports industry optimization. Caesar Sports, a subsidiary of Caesar Travel, deeply cultivates the global sports tourism market and has established advantages in ticketing resources and tourism product research and development for top international events such as the Olympics, World Cup, European football leagues, NBA, NFL, tennis Grand Slam, golf, Fone, etc. It has formed a business model based on destination resources and travel guarantee teams, while also considering personal sports themed tourism and travel services for sports industry related enterprises. From two thousand eight to two thousand twenty-four, Caesar Travel served the International Olympic Games seven times and accumulated rich experience in ensuring large-scale sports events; Caesar Bay is based on the development of local resources and has hosted several coastal related sports events. Through brand building, cross-border cooperation, digital empowerment, and other methods, it promotes cooperation between upstream and downstream enterprises in the coastal sports industry, and masters the resources of coastal areas in Qingdao, Hainan, Shenzhen, and other places. Combining the dual resource advantages of sports and coastal areas, Caesar Travel Industry will collaborate with Renzhou Group to layout the sports industry, fully leverage the diverse advantages of both parties, and promote the standardized and industrialized development of national sports with their experience and capabilities in serving international events. This will facilitate the formation of a complete industrial chain for folk sports events, deepen the development path of the sports industry, and promote the sports economy to become an important force for the sustainable and healthy development of the national economy, jointly writing a new chapter in the development of the sports industry. Since this year, Kaiser Tourism has made frequent efforts in the field of outdoor sports tourism. After becoming the exclusive agent of the Paris Olympic Games hospitality service in Chinese Mainland and Hong Kong SAR, and serving top international sports events, Kaiser Tourism has released the outdoor sports tourism strategy of "Boundless outdoor chain moves the world", opened the recruitment of global outdoor tourism agents, and promoted outdoor sports