Pay TV Market Size to Reach USD 191.8 Billion by 2032 | Straits Research

The global Pay TV Market size was valued at USD 192.4 Billion in 2023 and is projected to reach USD 195.9 Billion in 2024. However, the market is expected to slightly decline to USD 191.8 Billion by 2032, growing at a compound annual growth rate (CAGR) of -0.3% during the forecast period (2024–2032). Pay TV refers to subscription-based television services provided through cable, satellite, or internet protocol television (IPTV). Despite the slight decline, the market remains significant due to its widespread adoption and the continuous evolution of content delivery methods.