'It's like smoking': Why parents and teachers wanted Pokémon cards banned | 60 Minutes Australia

Dec 20, 2024 #60MinutesAustralia
At the height of the Pokémon phenomenon, trading cards were banned from schools by concerned teachers and parents.

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Synopsis | Toy Story (2000)
Pokémon is not just the biggest craze for kids since Mickey Mouse, it's a global marketing phenomenon. The Pokémon game was invented in Japan six years ago and sold to Nintendo, who developed the idea and then promoted it into the No. 1 toy range in the world today. In this report from 2000, Richard Carleton investigates claims that Nintendo is manipulating young minds and that this whole craze is an unhealthy obsession. He also visits a school where Pokémon is banned and finds one young fan who admits "it's an addiction."

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For over forty years, 60 Minutes Australia have been telling Australians the world’s greatest stories. Tales that changed history, our nation and our lives. Reporters Liz Hayes, Tara Brown, Amelia Adams, Adam Hegarty, Dimity Clancey and Nick McKenzie look past the headlines because there is always a bigger picture. Sundays are for 60 Minutes Australia.

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