Gen Z & Millennials Motivation. Goal Setting, Authentic Self, & Ambition are the steps for success.

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Setting Goals is the Blueprint for Achievement. Discovering Your Authentic Self. Ambition is the Fuel for Progress.
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The youngest generation of American adults are goal-oriented and have the desire to be self-driven, with 81% reporting they have specific goals for the next five to 10 years, according to the latest findings from Northwestern Mutual's 2019 Planning & Progress Study.

When asked how they define success, the No.1 response from Gen Z (born 1997-2012) is "enjoying your career" (45%). It's the only generation to put an enjoyable career first, coming in ahead of attributes including "spending quality time with family," which ranked highest for Millennials and Matures, and "being healthy," which Gen X and Boomers listed as their top attribute.

Looking forward, Gen Zers are optimistic about their prospects:

Nearly eight in 10 (78%) believe that someday they will get to where they want to be in life, which is more than 10 percentage points higher than the general public (67%) and outranks their Millennial counterparts (75%)
65% are confident they will achieve their goals for the next five to 10 years, on par with Millennials and surpassing the general population (59%)

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