Jesse Henke from JH Restorations | EP: 9

In this engaging conversation, Barry Alt and Annette Bauer welcome Jesse Henke from JH Restorations to discuss his journey in the automotive restoration business. They explore Jesse's early influences, the challenges of running a business, the importance of mentorship, and the need for confidence in a niche market.

The discussion also highlights the significance of youth engagement in the industry and the evolution of projects showcased at the SEMA Show. Jesse shares valuable insights on building a team, overcoming imposter syndrome, and the subjective nature of competing for top honors for their builds.

Jesse also emphasizes the importance of embracing creativity and individuality in car builds, reflecting a shift in the automotive industry towards more diverse and unique projects. He shares insights on balancing family life with business commitments.

The discussion culminates in valuable life lessons and advice for younger individuals in the industry, underscoring the importance of authenticity and doing things right the first time.

Key Takeaways:
- Confidence is key in overcoming industry challenges
- Youth engagement is vital for the future of the industry
- Building relationships with other shops enhances opportunities
- Mentorship plays a significant role in growth
- Community involvement can attract new talent
- Every project is a learning experience, regardless of outcome.
- The visibility from SEMA has significantly boosted business
- Unique builds are becoming more accepted in the automotive industry
- Mentoring youth is crucial for the future of the industry
- The younger generation brings fresh perspectives to the industry
- Doing things right the first time saves time and effort
- Engaging with social media is vital for business growth

Guest Bio:
Jesse Henke, founder of JH Restorations, has been immersed in the automotive restoration and performance industry for a lifetime. Since launching his business in 2005, Jesse has built an impressive reputation, crafting several standout SEMA vehicles, including an Olds 442, a Mustang in collaboration with Edelbrock, a 1973 LS-swapped Toyota Celica, and a 1987 Merkur RS4Ti. A dedicated member of both ARMO and SEMA, Jesse is committed to advancing the industry and inspiring the next generation of automotive professionals.

Guest:
Email: [email protected]
Website: https://jhrestorations.ca
Facebook: https://www.facebook.com/jhrestorations
Instagram: https://www.instagram.com/jh_restorations

Hosts:
Barry Alt, Motorhead Digital
[email protected]
https://motorheaddigital.com/
https://facebook.com/Motorhead.Digital
https://instagram.com/motorhead.digital
https://linkedin.com/company/motorhead-digital

Barry Alt is a digital marketing expert with over 25 years in the digital marketing space and the proud owner of Motorhead Digital. Barry leads a team of digital marketing experts dedicated to transforming the online presence of businesses in the automotive aftermarket. His mission is centered around elevating auto restoration, performance, and grassroots race shops. With a commitment to excellence Their signature programs—Location, Site, and Marketing Maximizer™—are designed to supercharge your website, social media, and digital marketing strategy - ensuring you attract higher-quality leads and maximize your revenue potential. Barry's deep-rooted connection to the automotive world is underscored by his early trade school education in auto services and auto body. His commitment to the industry was recognized in 2022 when he was elected to the SEMA ARMO Select Committee which he still proudly serves. Barry is a sought-after speaker at prominent events like the SEMA Show, a regular contributor to THE SHOP Magazine, and a featured guest on various aftermarket industry podcasts where he shares his insights as a content expert.

Annette Bauer, Annette Bauer Creative
[email protected]
https://annettebauercreative.com
https://facebook.com/annettebauercreative
https://instagram.com/annettebauercreative
https://linkedin.com/company/annette-bauer-creative-llc

Annette Bauer, the owner of Annette Bauer Creative, is a seasoned photographer and marketing professional with a passion deeply rooted in the automotive and motorsports industry. Having spent more than 20 years in the dynamic field of marketing, Annette has narrowed her focus to emphasize the indispensable role of photography in the motorsports and automotive sectors. Professional imagery enhances marketing materials, website content, and social media presence, attracting clientele and conveying a compelling brand identity. She is a fervent advocate for encouraging more women to immerse themselves in the automotive and motorsports industry fearlessly, whether as drivers, crew members, or content creators. Annette believes in getting involved, getting dirty, and challenging the norms.

Audio and Video Production by: Mantis Media: https://www.mantismediarochester.com/