E458:📦SUCCEEDING WITH PIM (PRODUCT INFORMATION MANAGEMENT) IN B2B | B2B MASTER SERIES 1 OF 4

🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.net

This is E458:📦SUCCEEDING WITH PIM (PRODUCT INFORMATION MANAGEMENT) IN B2B | B2B MASTER SERIES IN COLLABORATION WITH THOUGHTSPARK - 1 OF 4 | B2B COMMERCE CORNER #81 | THE ECOMMERCE EDGE Podcast
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📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests from Thoughtspark - ⁠https://thoughtspark.com⁠
📦Thoughtspark is a global PIM/MDM implementation and enablement leader
📦Thoughtspark helps B2B manufacturers, wholesalers and distributors scope and implement PIM/MDM solutions as well as enabling SI's, agencies, consultants and other tech implementation partners to upskill and deliver PIM/MDM solutions for their clients
📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:
- Product data as an asset
- Why product data matters
- Building the PIM business case
- PIM system selection
- Phases of a PIM implementation
- PIM adoption & change management
- Why/how PIM projects fail & key risk mitigation strategies
📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors take advantage of a well implemented PIM system and sound product data management & governance strategies

Enjoy!
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🤝 Greenwood Consulting: https://www.greenwoodconsulting.net