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Analytics and Tracking: Issues with tracking performance and analytics for affiliate marketers
In this video I provide an overview of the complexities involved in tracking the performance of affiliate marketing campaigns. [00:38]
The key points are:
As an affiliate marketer, you do not have access to the internal analytics of the product/service you are promoting, such as landing page data, bounce rates, etc. [01:12]
To track performance effectively, you need to focus on metrics you can control, such as email open rates, link click-through rates, and actual referrals/commissions earned. [03:20]
Tools like the affiliate link security software you get access to with "Sell for Me Funnel Pro" can help affiliates track clicks and protect their affiliate commissions from being hijacked.
The most important metrics to analyze are email open rates, affiliate link click-through rates, and actual referrals/commissions, in order to understand what marketing strategies are working best. [03:20]
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