ABC News Staffers Working In Near Decrepit Building With 'No Wi-Fi, No Heat' As 'GMA' Ratings Tank

Posted • December 5, 2024: The 2024 United States presidential election gave us a lot — and I do mean a lot — of reasons to celebrate. Well, those of us who are fans of liberty, anyway. There were some extra helpings of satisfaction served to those of us who have been working in conservative media for a long time, however. When people like me and my good friend Stephen Green began voicing our political opinions online via something called "weblogs" a couple of decades ago, we were doing it simply because we had something to say. There weren't any thoughts of having large audiences to write for in those days. I did manage to hustle a paid gig back then, getting a whopping $20 per post — with a one-post-a-week cap — as the political humor editor for a site I can't even remember the name of. I'm not sure anyone but me or my then-spouse ever read anything I wrote. Things started to pick up for us conservative media types during the Tea Party years.

Social media was getting more popular, and along with it, conservative digital media was still in its infancy for the most part. Still, the mainstream outlets in print and broadcast television were the Death Star. Yes, conservatives had talk radio and Fox News, but there was a long way to go to greatly reduce the narrative power of the MSM. Everyone working in any kind of conservative media kept chipping away. I had been writing about liberal bias in the MSM since my early days, and hitting back hard at that still felt like a Sisyphean undertaking. Things were changing more rapidly, though. Several months after Salem Media acquired PJ Media in 2019, someone asked me how it was going. I replied that I felt that I could now punch back harder. All of conservative media — talk, cable, and digital — landed some good punches this year. Old-school MSMers know that their power to create and sustain false narratives isn't what it used to be.

It's getting rough out there even for the broadcast network behemoths: ABC News staffers working in near decrepit building with ‘no Wi-Fi, no heat’ as ‘GMA’ ratings tank. This is all excellent news, to be sure. Had the Dem propagandists in the media been able to replicate with Harris this year what they did with Biden in 2020, we'd all be making gulag plans right now. However, many people are celebrating as if the end of any power the MSM has is nigh. Unfortunately, that's not the case. A big reason for that is the reach of the Big Three nightly news programs, which are still the primary news sources for many older voters. The "NBC Nightly News," the "CBS Evening News," and ABC's "World News Tonight" still pull in almost 20 million viewers combined every weeknight. That figure has been in decline for a long time, but it still dwarfs the numbers in cable news. The target audience for the Big Three is older and not being replenished by younger viewers.

Broadcast television, in general, is on its way to being a dinosaur for all but the most frugal consumers of entertainment. The inherent attrition is what will eventually weaken and or destroy the Big Three news programs. The networks could institute wholesale changes to attract a new audience. It's likely that the entire nightly news model is probably too calcified to adjust at this point, however. (…)

• More at: PJ Media - The Mainstream Media Death Rattle Has Begun. It's Going to Be a Long One, However.
https://pjmedia.com/stephen-kruiser/2024/12/05/the-mainstream-media-death-rattle-has-begun-its-going-to-be-a-long-one-however-n4934832
Page Six: ABC News staffers working in near-decrepit building with ‘no Wi-Fi, no heat’ as ‘GMA’ ratings tank
https://pagesix.com/2024/12/03/entertainment/abc-news-staffers-working-in-near-decrepit-building-with-no-wi-fi-no-heat-as-gma-ratings-tank/