From LinkedIn to 100k Sales Funnel Featuring Kateesha Hembrow | The Future Leaders Podcast Ep 6

In this episode of the Podcast, Kateesha Hembrow, the Founder of BeKnown Academy—a coaching agency that specialises in personal branding and sales. Kateesha shares her journey from North Brisbane to establishing BeKnown Academy, highlighting her passion for helping professionals and founders develop strong personal brands, particularly on LinkedIn.

With over four years of experience building her personal brand on LinkedIn, Kateesha discusses the significant increase in coaching inquiries following her active promotion of BeKnown Academy. She details her transition from managing a service-based business to focusing on coaching, finding greater fulfilment in guiding others to success. The conversation delves into her "zone of genius," which lies in growing brands and converting followers into paying clients, especially on LinkedIn.

Kateesha emphasises the importance of authenticity and consistency in content creation to establish trust and maintain a top-of-mind presence. She contrasts personal and business branding, highlighting the human connection inherent in personal branding that fosters engagement and loyalty. The discussion includes strategies for converting content into leads, selecting appropriate platforms, understanding the target audience, and creating clear funnels with effective calls to action.

The episode also explores the significance of aligning with clients' values, advising against engaging with misaligned clients due to potential long-term costs. Kateesha and Anthony discuss the pitfalls of offering discounts versus working for free, agreeing that discounts can lead to resentment and opportunity costs.

This episode is a valuable resource for professionals and entrepreneurs aiming to enhance their personal brand and sales strategies, offering practical advice and insights into the nuances of personal branding and effective client engagement.

Chapters:

[00:00:00] Introduction – Meet host Anthony Sapountzis and guest Kateesha Hembrow.
[00:01:30] Founding BeKnown Academy – Kateesha's journey to establishing her coaching agency.
[00:06:00] Transition to Coaching – Moving from service-based business to coaching.
[00:10:30] Zone of Genius – Identifying strengths in brand growth and client conversion.
[00:15:00] Personal vs. Business Branding – Understanding the human connection in branding.
[00:20:00] Content Strategy – Creating consistent and authentic content.
[00:25:00] Lead Generation – Converting content into leads and building effective funnels.
[00:30:00] Aligning with Clients' Values – Importance of value alignment in client relationships.
[00:35:00] Pitfalls of Discounts – Discussing the drawbacks of offering discounts.
[00:40:00] Closing Thoughts – Final insights and advice from Kateesha.

Key Topics:
Personal Branding Mastery: Building and monetising a personal brand on LinkedIn.
Authentic Content Creation: Importance of consistency and authenticity in engaging audiences.
Lead Generation Strategies: Effective methods for converting content into leads.
Client Alignment: Ensuring value alignment to foster successful client relationships.
Pricing Strategies: Understanding the implications of discounts versus free services.

Bullet Points:
Kateesha's transition from a service-based business to coaching.
The role of authenticity in personal branding.
Strategies for converting LinkedIn content into paying clients.
Importance of aligning with clients' values.
Discussion on the pitfalls of offering discounts.

Thought-Provoking Questions:
How can professionals identify and leverage their "zone of genius" in personal branding?
What are the key elements of creating authentic and engaging content on LinkedIn?
How can businesses ensure alignment with clients' values to foster long-term relationships?