UK's Anti-Obesity Junk Food Ad Ban

The UK government will implement a ban on junk food advertising, starting in October 2025, to combat childhood obesity. The ban targets television and online advertisements for foods high in fat, sugar, or salt, including surprising items like porridge and crumpets, depending on added ingredients. The government estimates the ban will prevent thousands of childhood obesity cases and reduce children's calorie intake, although the impact assessment also acknowledges potential limitations and costs. The Health Secretary championed the initiative as a crucial step towards preventative healthcare.