How P&G scientists cracked skin aging

WCPOPublished: July 3, 2018
Published: July 3, 2018

They’ve been at it for seven years now in what’s believed to be the largest skin study ever conducted. Already, it has led to the discovery of gene expressions that cause some women to appear younger than their chronological age. It also spawned two major product launches for the Olay skin care brand in the United States and China. And it could fill the new-product pipeline for years to come.

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