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Episode 99: Clarity Sells – Lessons in Branding with Reggie Ordonez
In this episode of Veteran Led, John Berry sits down with Reggie Ordonez, Marine Corps Veteran and founder of Forward Brands, to discuss the power of clarity in branding and leadership. Reggie shares his philosophy on why "clarity sells," how simplicity can drive success, and the importance of truly understanding your audience.
Drawing from his experiences as a Marine and a branding expert, Reggie reveals how to identify core customer needs, craft messages that resonate, and align your personal and professional goals for lasting impact. Whether you're building a business, refining your brand, or leading a team, this episode is packed with actionable insights.
Connect with Reggie: https://www.linkedin.com/in/raordonez/
Learn more about Forward Brands: https://www.forwardbrands.us/
Learn more about Warrior Rising: https://www.warriorrising.org/
0:00 - Opening statement about audience importance
0:21 - Introduction of guest Reggie Ordonez
1:31 - Reggie's explanation of "clarity sells" philosophy
3:05 - Discussion of simplicity in messaging
3:58 - Process of guiding clients to simplify their message
5:04 - Brand positioning and credibility importance
6:13 - Positioning before messaging concept
7:59 - Building client confidence and authenticity
9:03 - Importance of confidence in service delivery
10:31 - Military experience application to business leadership
11:27 - Value proposition development methodology
13:31 - Customer discovery interview process
15:46 - Discussion of surface vs underlying problems
16:20 - Deeper analysis of customer needs
18:09 - Time freedom vs success addiction
20:40 - Discussion of handling difficult feedback
22:37 - Brand effectiveness measurement
24:47 - Customer behavior analysis
25:56 - Bad brand strategist red flags
27:14 - Brand consistency across operations
29:41 - After-Action Review
29:47 - Three positive leadership traits
31:10 - Three negative leadership traits
33:00 - Reggie Ordonez's Contact information
#VeteranLed #ClaritySells #LeadershipLessons #BrandingInsights #MarineLeadership #BusinessGrowth #CustomerPsychology #SimplifyToSucceed #ReggieOrdonez #veteransuccess
SUBSCRIBE: https://www.youtube.com/@PTSDLawyers/podcasts
Listen on Apple: https://podcasts.apple.com/us/podcast/veteran-led/id1709706546
Listen on Spotify: https://open.spotify.com/show/22Y4tYRC8YsdCV2xrB2Fxv?si=43f38379552e4dbc
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