BBC The Apprentice - Series 18 (2024) Episode 6 - Cereal (7 March 2024)

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Both teams are summoned to the Savoy Hotel, where they are tasked with designing a cereal for six to eight-year-olds, including the box, cereal, mascot, and a VR feature, which they will then sell to retailers at a launch event. Nexus create a superhero-themed cereal; despite some issues with the flavour of their cereal, along with concerns that their VR element is deemed too simple, they secure a very large deal at their launch event, along with predominantly positive comments from the present buyers. Supream produces an arctic-themed cereal, but suffers several issues including a bland flavour, a poorly designed box, and a VR game that faces heavy criticism from retailers at the launch event. In the boardroom, Nexus - despite gambling on an exclusive deal - secure the most sales from their cereal, leaving Supream to face the boardroom over their flawed product. Of the final three, Sam Saadet is ejected from the process for her poor leadership and overseeing an overall extremely lacklustre campaign.