What is BANT? B2B sales and marketing

BANT is an acronym that stands for "Budget, Authority, Need, Timing." It provides a simple framework for qualifying prospects in a business-to-business (B2B) sales setting. An organization evaluates whether, and to what degree, a sales prospect meets each of the four criteria.

https://www.techtarget.com/searchcustomerexperience/definition/BANT#:~:text=BANT%20is%20an%20acronym%20that,each%20of%20the%20four%20criteria.