What Role Does Culture Play in Elevating India’s Tourism Sector?​

Culture plays a vital role in enhancing tourism in India, drawing visitors eager to experience the country’s rich traditions. Festivals, architecture, and local crafts form a unique blend that highlights the best of the tourism of India. The growth of the travel and tourism industry strengthens the hospitality sector, creating new opportunities in the economy. With its deep cultural ties, the travel and tourism sector continues to thrive, boosting the country’s global appeal. Learn more about how culture is elevating India’s tourism sector through the India Brand Equity Foundation’s insights at https://www.ibef.org/industry/tourism-hospitality-india